For years, Esade marketing professor and business strategist Marco Bertini has been teaching firms – including AT&T, Boston Consulting Group, H&M, Coca-Cola, Procter and Gamble, Fox Networks and Novartis – how to capitalize on the value they create for customers so they can generate revenue effectively and build stronger brands. In the Fall 2020 issue of MIT Sloan Management Review, Bertini and London…
Think about how much digital technology has altered your life in recent years. For almost everyone, it’s quite a lot. Smartphones, social media, streaming services and the ever-proliferating number of mobile apps now consume enormous amounts of our time and lives. And yet, according to official GDP statistics, the share of our economy accounted for by…
In corporate boardrooms and leading business schools, the question of for whom a publicly traded company is supposed to work has a simple answer: its shareholders. But a single-minded focus on maximizing shareholder value at almost any cost is responsible for much of what is wrong with our current economy, from the wealthy disproportionately benefitting…
