For years, Esade marketing professor and business strategist Marco Bertini has been teaching firms – including AT&T, Boston Consulting Group, H&M, Coca-Cola, Procter and Gamble, Fox Networks and Novartis – how to capitalize on the value they create for customers so they can generate revenue effectively and build stronger brands. In the Fall 2020 issue of MIT Sloan Management Review, Bertini and London…
