Our PR Strategy Approach…

The Keys to Messaging Strategy

It’s personal, and our programs are custom, centered around two pillars of PR Strategy. 

  1. What do you want to be known for? 
  2. What do your customers need—and how do you compel them to take a specific action? 

Our process is rooted in SOP: the Science of Persuasion. By putting ourselves inside the minds of your customers, we align your brand’s meaning and mission to the messages your audiences need to hear, in ways they want to hear them. 

These insights inform everything: from targeted messaging to big ideas, market positioning to tactical planning (and execution). You need the right strategy to help you stand up to – and out from – your competitors, captivate audiences and grow your business. We have it down to a science.

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To break through in today’s crowded and noisy markets, messages must combine three core ingredients of PR Strategy. They need to be…

We’re in the business of B2B and B2G public relations, partnering with clients in Technology & AI, Cybersecurity & Defense, Energy, Professional Services & Consulting, Accounting & Finance, Architecture & Design, Higher Education & Non-profit. See how we work.

Stern by the numbers


Average years of experience on our PR staff


Our longest-tenured PR client relationship in years


Average years of experience among our PR team leaders