In this episode of Minds Worth Meeting, host Whitney Jennings speaks to Stern Strategy Group founder Susan Stern. Even after her retirement, the values Susan holds dear are instilled throughout our organization and make us what we are today. In this episode, Susan discusses how she got her start in public relations, the story of…
“We need more business.” It’s one of the first statements we hear from people considering partnering with us. Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more…
Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…
An Interview with Susan Stern, Founder of Stern Strategy Group Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Starting a business is a great endeavor but leading a successful business for nearly 40 years is even better. When Susan founded Stern Strategy Group in…
