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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Posted by & filed under Content Creation & Strategy, PR & Executive Visibility, Social Media.

hashtag on black background

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing…

Energizing Executive Visibility Through Short-Form Video Content

Posted by & filed under Content Creation & Strategy, Executive Visibility, PR & Executive Visibility, Social Media.

Image of iPhone recording short-form video content at night.

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their…