An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan is critical for every B2B business. But not all plans work; they add little value to the organization, lack clear focus and direction, and simply miss the mark when it comes to ROI. Make sure your 2022 communications planning hits…
Accountants and financial professionals know the danger of competing on price. The “race to the…
If you have been in marketing or communications for almost any amount of time, you…
Hear from Senior Account Director Stephanie Heckman on conference and events coordination insights from her nearly 20 years of experience with Stern Strategy Group.
Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways.
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
October 10th marks World Mental Health Day. In effort to remove the stigma surrounding mental health, organizations across the globe dedicate time to create awareness about mental health and its challenges.
Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. That’s why it’s beneficial to have a “one-stop-shop” communications agency capable of handling most, if not all, of these things. Here are three reasons why.
October 10th marks World Mental Health Day. In effort to remove the stigma surrounding mental health, organizations across the globe dedicate time to create awareness about mental health and its challenges.
Hear from Senior Account Director Stephanie Heckman on conference and events coordination insights from her nearly 20 years of experience with Stern Strategy Group.
The current and future employee is now a key strategic audience. To showcase the desirability of employment with a company to both current and potential employees, there are a few big (and growing) key themes to emphasize when planning talent strategy.
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing – What does all this mean for the media relations component of public relations strategy?
October 10th marks World Mental Health Day. In effort to remove the stigma surrounding mental health, organizations across the globe dedicate time to create awareness about mental health and its challenges.
When it comes to successful social media strategy, it can be easy to get caught…
B2B firms across industries struggle with a common problem: commodification. A B2B PR strategy driven by thought leadership can help.
The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve.