Hear from Senior Account Director Stephanie Heckman on conference and events coordination insights from her nearly 20 years of experience with Stern Strategy Group.
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Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways.
Corporate diversity, equity and inclusion, (DEI) initiatives are more controversial now than previous years. However, they are still widely considered beneficial and necessary by business leaders. Follow these three principles to guide your company’s DEI executive communications strategy, protect the efforts from backlash, and bolster your company’s reputation.
The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve.
2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Whether your company takes a stance or not – and what that stance should be – will be determined by two core questions.
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility?
Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. That’s why it’s beneficial to have a “one-stop-shop” communications agency capable of handling most, if not all, of these things. Here are three reasons why.
When it comes to designing and executing communications strategies for B2B tech companies, we have…
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
Jason Wild helps organizations be both performance-driven and customer focused by applying practical design thinking principles.
As we wrap up Earth Month this year (and yes, it’s an entire month, not…
March 4, 2023 marks an important anniversary not just in the history of the nation…
Saturday, February 11 is Thomas Alva Edison’s 176th birthday. Edison, inventor of the modern incandescent…
Fall conference season is in full swing! As someone who is responsible for helping clients…
The pandemic disrupted daily routines, stunned business operations and challenged our traditional approach to how…
Storytelling isn’t new. But as social media and content marketing platforms continue to grow (in…
It’s a challenging market. Everyone on your team and throughout your organization is hands on…
Today’s PR pros have numerous tools at our disposal – from social media to blogs,…