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In this episode of Minds Worth Meeting, host Whitney Jennings speaks with Columbia Business School Professor Sheena Iyengar, a global authority on decision-making and choice. On the show, we talk about Sheena’s best-selling book, “The Art of Choosing,” as well as her just-released new book “Think Bigger: How to Innovate.

Sheena discusses the six-step method she created for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. She also discusses the importance of prioritizing choice for businesses and when too many choices can actually become a bad thing for consumers. 

Click or tap here to learn more about Sheena Iyengar and how her keynotes, workshops and advisory sessions can help leaders activate new frameworks for optimal decision-making and game-changing innovation.

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Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility.

Episode music by AudioCoffee:
Columbia Business School’s Sheena Iyengar Explains How To Open Our Little Black Box of Creativity was last modified: February 15th, 2024 by Justin Louis