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How can organizations successfully compete against the digital giants? Adopt an AI-first operating model to unlock unlimited growth says Harvard Business School (HBS) Professor and digital transformation pioneer Marco Iansiti.

Co-author of the critically-acclaimed book “Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World” (January 2020), Iansiti helps leaders in every sector transition to an AI-centric model so they can shatter traditional operating constraints and exponentially scale business.

With the COVID-19 pandemic widening the digital divide, transitioning is even more urgent now, says Iansiti. It also presents vast opportunities for growth.

“For traditional firms, becoming a software-based, AI-driven company is about becoming a different kind of organization – one accustomed to continuous transformation,” says Iansiti. “It is about fundamentally changing the core of the company by building a data-centric operating architecture supported by an agile organization that enables ongoing change. In an increasingly competitive digital era, it’s the best long-term investment an organization can make.”

Marco Iansiti | Digital Transformation Pioneer and Expert on AI-first Operating Models That Exponentially Scale Business; Davis Sarnoff Professor of Business Administration and Co-director of the Laboratory for Information Science, Harvard Business School; Award-Winning Co-author, “Competing in the Age of AI” (2020)

For more than 30 years, Iansiti has focused on the digital transformation of companies and industries, innovation management, and the impact of network effects on strategy and business. He has worked closely with Fortune 500 companies, such as Microsoft, Intel, IBM, Facebook and Amazon, since the dawn of the digital era, helping them leverage emerging technologies and algorithmic processes in order to become the dominating forces they are today.

“In an AI-driven world, user numbers, engagement and revenues can skyrocket,” says Iansiti. “And while the value of scale eventually begins to level off in traditional models, in AI-based ones, it never stops climbing.”During the early stages of the COVID-19 pandemic, Iansiti and co-author Karim Lakhani studied the fast-track development of Moderna’s vaccine. With the help of an AI-first model, the company was able to produce a vaccine candidate in only 41 days — a record 90% reduction compared to the time it took to develop vaccines for SARS and MERS.

As a trusted advisor to business leaders in every industry, from startups to established firms, Iansiti is transforming the way organizations operate so they can successfully compete well into the future.


  • Gold Medal Winner for Best Artificial Intelligence / Robotics / Algorithms Book in the 2021 Axiom Business Book Awards
  • Named one of the “Top Ten Technology Books Of 2020” – Forbes
  • Named a “Best Leadership Book of 2020” by Leadership Now
  • Named one of the “Best Business Books 2020: Strategy” by strategy + business
  • Named one of Bloomberg’s “20 Best Books on Business and Leadership”
  • Named one of 16 New Business Books You Need to Read in 2020 by Inc. magazine
  • Named one of 16 New Business Books You Need to Read in 2020 by Inc. magazine

“Iansiti and Lakhani have written an important book that explains what’s required to rethink the firm and become an AI-first company. Anyone interested in the impact of AI should read this book.” — Satya Nadella, CEO, Microsoft

“With the rise of our digital economy and artificial intelligence, the landscape of disruption is shifting in remarkable ways. ‘Competing in the Age of AI’ is a compelling and mandatory read for leaders hoping to survive in the new world of business.” — The Late Clayton Christensen, Former Harvard Business School Professor and Author of the Wall Street Journal and BusinessWeek bestseller “The Innovator’s Dilemma”

“‘Competing in the Age of AI’ is important reading for entrepreneurs, investors, and leaders of all companies who hope to maintain and accelerate technological leadership.” — Jim Breyer, Founder and CEO, Breyer Capital and former Member of the Board, Facebook and Walmart

“Iansiti and Lakhani do a terrific job of avoiding buzzword pitfalls and focusing on practical advice on what AI can, and cannot, do to augment any business’s competitive strategy.” — Matthew Prince, Co-founder and CEO, Cloudflare

How Well Is Your Organization Competing In the Age of AI? was last modified: July 5th, 2022 by Whitney Jennings