Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their…
No matter how the industry changes, one key skill PR professionals need to know is…
There’s a certain paradox in how organizations need to approach ESG communications issues right now….
As a public relations professional, one of the most effective ways to elevate your client’s…
An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan…
Accountants and financial professionals know the danger of competing on price. The “race to the…
If you have been in marketing or communications for almost any amount of time, you…
It’s the paradox of success. Your latest product launch was a hit. Your company is…
Companies spend inordinate amounts of time and resources to understand what their customers and prospects…
Awareness is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single…
The world is ending and it’s all because of artificial intelligence (AI). At least it…
It’s a challenging market. Everyone on your team and throughout your organization is hands on…
Too often, marketing and communications leaders say they have a PR plan. But when it…
Creating a media relations strategy that will achieve your communications goals can be an uphill…
I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the…
When I started working in public relations more than 20 years ago, my media relations…
Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic,…